In order to become a “follower” on Twitter, teens first must flash their high-beam headlights at an oncoming motorist on the highway. Then, if that motorist flashes his or her high-beam headlights back in reply, the teen must kill the motorist in order to be initiated into “following” the online gang. The catch is that one can only use 140 sentences to plan a total of 140 events—that is, any combination of orgies, gang fights, suicides, and highway killings totaling 140 planned situations or activities.

In order to become a “follower” on Twitter, teens first must flash their high-beam headlights at an oncoming motorist on the highway. Then, if that motorist flashes his or her high-beam headlights back in reply, the teen must kill the motorist in order to be initiated into “following” the online gang. The catch is that one can only use 140 sentences to plan a total of 140 events—that is, any combination of orgies, gang fights, suicides, and highway killings totaling 140 planned situations or activities.

—McSweeney’s Internet Tendency: Truly Groundbreaking Marketing Research: Understanding Twitter.