Amazon Awakening:

Their unpolished performance was touching, and being the first ever for a tourist gave it the feeling of historical significance. But this also troubled me, as I considered how my arrival marked the ushering of changes that Mr. Tsamarin had described. And yet there’s this unexpected upside. Such quaint cultural displays meant to satisfy tourists expecting something “authentic” and exotic can also resuscitate and revive aspects of traditional culture. “It makes us see how we’re admired and validates the importance of our traditions ,” Mr. Tsamarin had told me, adding that the Achuar now consider the value of their cultural heritage as a useful leverage against oil development.

Followed by:

The  Pachamama Alliance  leads 12-day journeys to the Achuar and highland indigenous communities. These immersive trips include a visit to Kapawi Lodge or Tiinkias Lodge, and their relationship with the Achuar allows for special opportunities to participate in their daily traditions, often with invitations to partake in sacred ceremonies. ** Trips cost $2,450 to $2,975**, not including travel to and from Quito.

It’s fun to see a NYT travel writer taken, hook, line and sinker. 

(via the ever brilliant Authenticity Hoax)