But it’s just very difficult to simultaneously be the place people think of when they’re thinking “I wish I could have a hard-shell taco with the shell made out of Doritos” and the place where people think “I wish chef Lorena Garcia would whip up some fresh flavors out of high-quality ingredients.”
This is one of the reasons why Demolition Man’s vision of a future in which all restaurants are Taco Bell doesn’t make sense.
—Cool Ranch Doritos Locos tacos coming in March: Taco Bell still cares about downscale.