Exhibit A:

Since the public response to the pinkification of gender-neutral products seems, at face value, to be universally negative, we were wondering, why do companies keep making these things?

Exhibit B:

But Skinnygirl’s outsize sales show why companies will keep making products just for women: because there’s money to be made.

See also the apocryphal Pauline Kael quote that she “couldn’t believe Nixon had won”, since no one she knew had voted for him.