That doesn’t bode well for the “food with integrity” campaign Chipotle has spent much of this year pushing. The chain has tried to appeal to fast-casual diners by eliminating GMOs and additives from its menu. Whether these initiatives are based in legitimate health concerns or shameless and unscientific pandering to skittish consumers is a separate issue. But even setting that aside: Chipotle will be a bit hard-pressed to explain how, while it was getting rid of additives and GMOs, it let E. coli, Norovirus, and salmonella slip by.

That doesn’t bode well for the “food with integrity” campaign Chipotle has spent much of this year pushing. The chain has tried to appeal to fast-casual diners by eliminating GMOs and additives from its menu. Whether these initiatives are based in legitimate health concerns or shameless and unscientific pandering to skittish consumers is a separate issue. But even setting that aside: Chipotle will be a bit hard-pressed to explain how, while it was getting rid of additives and GMOs, it let E. coli, Norovirus, and salmonella slip by.

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Chipotle E. coli outbreak shuts 43 restaurants in Washington State and Oregon.

When Chipotle announced its anti-GMO stance I decided to do what a rational, science-trusting consumer should do: I stopped eating there. Looks like it was a smart move!