Mixed messages, Caesars Palace, 1986
Members of the Nevada Institute of Contemporary Arts brought NY Jenny Holzer to town in 1986 for a public art project in the form of reprogramming Caesars’ LED sign. It ran for a few days and ended up on the cover of Art in America.
NICA board member Patrick Gaffey: “Normally nothing goes on the Caesars Palace board that isn’t about Caesars Palace, but we had some influential people on our board … They somehow talked them into it.”